Y-3, a brand new brand created by Yohji Yamamoto, the world's top designer, and adidas, officially entered China in spring and summer of 2006. The brand's Y stands for YohjiYamamoto, while the 3 stands for the adidas' three-line logo. Yohji Yamamoto, the creative director, integrated his personal brand's succinct, highly-designed style into the Y-3, perfectly showing us a high-end fashion sports brand image. Fashionism.
Yoshimoto Yamamoto, known as the "black magician," made the adidas, a traditional sports brand, leap into Fashion's layout, and sportswear has since been on the table. This season, the unique Y-3 design brand new interpretation of clothing, footwear and accessories with its special concept.
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