"Wedding Queen" VeraWang's first flagship store in December settled in Shanghai

Shanghai is increasingly attractive to major fashion brands. This reporter has learned that there is a "wedding queen," said Vera Wang (VeraWang) will be opened in Shanghai, the largest in Asia, but also the first flagship store in the Mainland. It is reported that the first store will be located in Shanghai Xintiandi, is expected to open in mid-December.

“婚纱女王”VeraWang国内首家旗舰店12月落户上海

It is understood that VeraWang mainland flagship store will be the first fashion store located in Xintiandi, shops located in the South Road, Huangpi Zizhong Road junction. According to VeraWang mainland brand agency side, the store will be VeraWang's first store in the Mainland, covering two floors above and below an area of ​​about 800 square meters, is the largest store in Asia. The store is equipped with not only three bridal lounges, but also VIP lounges and separate parking entrances. The store is currently undergoing intensive renovation and is expected to open in mid-December. In addition, VeraWang next year also plans to open two stores in Beijing, Chengdu.

“婚纱女王”VeraWang国内首家旗舰店12月落户上海

(VeraWang2012 autumn and winter new)

It is reported that VeraWang Xintiandi store will cover the wedding dress, two major categories of dress, each dress is tailor-made. Customers need to be 5 months ahead of time to store fitting, divided into two. The price of each dress in the store from 40,000 yuan to 200,000 -30 million range, mainly for high-end white-collar workers.

Information shows that although VeraWang high-end wedding dress expensive, but the brand last February with the United States the largest wedding retailer David'sBridal jointly launched the parity wedding brand, with VeraWang unique design and David'sBridal parity line, the price Between 600 to 1500 US dollars, equivalent to 3740 yuan to 9,357 yuan, some consumers said that looking forward to VeraWang also launched in China similar parity wedding.

“婚纱女王”VeraWang国内首家旗舰店12月落户上海

(VeraWang2012 autumn and winter new)

In addition, VeraWang brand director Mario Grauso also said that in the Chinese market, wedding rental is particularly popular, Vera Wang brand also plans to launch a unique service for this point.

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